Consistency
On compounding patterns and the art of divergence.
A simple list—because it's actually quite simple.
One of the hardest parts about writing down principles is to ensure they’re opinionated enough to be helpful.
Collection of open-source tools for designers & creatives.
Better target user needs by understanding the three sizes of copy: long-form, short-form, and microcopy.
A tool for design purists: create custom, fully-editable websites in your browser.
Technically? Very slick. But something about the experience left me uneasy.
A sign of desperation or a sign of clear communication?
How soulful products lose their edge when market realities take over.
Generate UI for mobile and web applications, making design ideation fast and easy.
Here’s what happens when design tools grow up—and grow corporate.
Real-world examples of social proof strategies used by various brands to build trust.
A behind-the-scenes look at how Automattic designers treat UI copy as a core design element—from first drafts to faster iteration.
The history of the NYC subway map, from a 1972 beautiful minimalist diagram to a clear and functional navigation tool.
The web’s best Call-to-Actions. For designers, UI/UX experts, and creatives looking for inspiration to craft CTAs that convert.
There were duelling proposals floating around for adding support for masonry-style layouts in CSS.
So you’ve made a thing. Now you gotta choose a classifier.
When they love it but still don’t buy, and when even “free” is too expensive.