A behind-the-scenes look at how Automattic designers treat UI copy as a core design element—from first drafts to faster iteration.

The history of the NYC subway map, from a 1972 beautiful minimalist diagram to a clear and functional navigation tool.

The web’s best Call-to-Actions. For designers, UI/UX experts, and creatives looking for inspiration to craft CTAs that convert.

There were duelling proposals floating around for adding support for masonry-style layouts in CSS.

So you’ve made a thing. Now you gotta choose a classifier.

When they love it but still don’t buy, and when even “free” is too expensive.

Prioritizing usability over compliance and shifting the focus toward the quality of access rather than the mere presence of features.

How LLMs are making traditional apps feel broken.

Satisfaction comes from arriving at a deeper, more intimate understanding of and relationship to what you’re working with

Discipline bias, product bias, tool bias, and more.

Design can’t be effective when squeezed into a decades-old process.

What value is simple design really providing me and my work?

How to get rid of the Moiré pattern in Vercel’s landing page banner.

The past three years really accelerated the evolution of "AI products"—from behind the scenes models to chat to agents.

With HotWired, we introduced the world to the internet. Hyperlinks! Verticals! Banner ads! Cookies! Thirty years later, the hangover is real.

Enjoy advanced features like string & numeric tokens, math operations, and more—made in collaboration with Tokens Studio by Hyma.

The faith placed in “design thinking” now seems diverted into “product thinking.”

Why most AI features feel tacked-on and useless, even counter-productive.

Promising ideas can go from zero to hero in a few weeks, only to fizzle out within months.

Discover the best of the Internet and uncover trends, insights and talent that define the future of Internet excellence.